Feb 21, 2025
IndexBox has just published a new report: U.S. - Household And Sanitary Articles of Paper - Market Analysis, Forecast, Size, Trends And Insights.
The article discusses how the demand for paper household and sanitary products in the United States is projected to rise steadily, with a predicted CAGR of +0.5% in volume and +3.2% in value from 2024 to 2035. By the end of 2035, the market volume is expected to reach 8.6 million tons and the market value to reach $32.4 billion.
Market Forecast
Driven by increasing demand for household and sanitary articles of paper in the United States, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.5% for the period from 2024 to 2035, which is projected to bring the market volume to 8.6M tons by the end of 2035.
In value terms, the market is forecast to increase with an anticipated CAGR of +3.2% for the period from 2024 to 2035, which is projected to bring the market value to $32.4B (in nominal wholesale prices) by the end of 2035.
Consumption
United States's Consumption of Household and Sanitary Articles of Paper
In 2024, consumption of household and sanitary articles of paper in the United States stood at 8.2M tons, with an increase of 6.9% against the previous year's figure. In general, the total consumption indicated a temperate increase from 2013 to 2024: its volume increased at an average annual rate of +4.9% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -0.8% against 2022 indices. Over the period under review, consumption of attained the maximum volume at 8.3M tons in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.
The size of the market for household and sanitary articles of paper in the United States rose sharply to $22.9B in 2024, growing by 8.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated prominent growth from 2013 to 2024: its value increased at an average annual rate of +5.2% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -2.0% against 2022 indices. As a result, consumption attained the peak level of $23.3B. From 2023 to 2024, the growth of the market remained at a lower figure.
Production
United States's Production of Household and Sanitary Articles of Paper
In 2024, production of household and sanitary articles of paper in the United States stood at 7.5M tons, growing by 4.8% compared with 2023. The total output volume increased at an average annual rate of +4.2% from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2022 when the production volume increased by 21% against the previous year. As a result, production attained the peak volume of 7.9M tons. From 2023 to 2024, production of growth remained at a lower figure.
In value terms, production of household and sanitary articles of paper totaled $21.1B in 2024. Overall, the total production indicated a tangible expansion from 2013 to 2024: its value increased at an average annual rate of +4.6% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, production decreased by -5.7% against 2022 indices. The most prominent rate of growth was recorded in 2022 with an increase of 29%. As a result, production reached the peak level of $22.3B. From 2023 to 2024, production of growth remained at a lower figure.
Imports
United States's Imports of Household and Sanitary Articles of Paper
In 2024, imports of household and sanitary articles of paper into the United States skyrocketed to 949K tons, jumping by 21% against the year before. Overall, total imports indicated strong growth from 2013 to 2024: its volume increased at an average annual rate of +6.4% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +19.5% against 2020 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.
In value terms, imports of household and sanitary articles of paper surged to $2B in 2024. Over the period under review, total imports indicated resilient growth from 2013 to 2024: its value increased at an average annual rate of +5.5% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, imports increased by +43.0% against 2021 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.
Imports By Country
China (372K tons), Canada (306K tons) and Indonesia (68K tons) were the main suppliers of imports of household and sanitary articles of paper to the United States, together comprising 79% of total imports. Mexico, Vietnam and Malaysia lagged somewhat behind, together accounting for a further 13%.
From 2013 to 2024, the biggest increases were recorded for Malaysia (with a CAGR of +45.4%), while purchases for the other leaders experienced more modest paces of growth.
In value terms, the largest household and sanitary articles of paper suppliers to the United States were Canada ($813M), China ($668M) and Indonesia ($103M), together accounting for 79% of total imports. Mexico, Vietnam and Malaysia lagged somewhat behind, together comprising a further 11%.
Among the main suppliers, Vietnam, with a CAGR of +41.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.
Import Prices By Country
In 2024, the average import price for household and sanitary articles of paper amounted to $2,107 per ton, which is down by -2.7% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2022 when the average import price increased by 6.8%. Over the period under review, average import prices reached the maximum at $2,344 per ton in 2014; however, from 2015 to 2024, import prices failed to regain momentum.
There were significant differences in the average prices amongst the major supplying countries. In 2024, amid the top importers, the country with the highest price was Canada ($2,655 per ton), while the price for Malaysia ($1,486 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Canada (+1.3%), while the prices for the other major suppliers experienced mixed trend patterns.
Exports
United States's Exports of Household and Sanitary Articles of Paper
In 2024, approx. 284K tons of household and sanitary articles of paper were exported from the United States; which is down by -7.9% compared with 2023. Over the period under review, exports continue to indicate a perceptible downturn. The most prominent rate of growth was recorded in 2022 with an increase of 5.1% against the previous year. Over the period under review, the exports of reached the maximum at 396K tons in 2013; however, from 2014 to 2024, the exports remained at a lower figure.
In value terms, exports of household and sanitary articles of paper reduced to $932M in 2024. In general, exports showed a mild decline. The most prominent rate of growth was recorded in 2022 with an increase of 13%. Over the period under review, the exports of attained the peak figure at $1.1B in 2013; however, from 2014 to 2024, the exports remained at a lower figure.
Exports By Country
Canada (213K tons) was the main destination for exports of household and sanitary articles of paper from the United States, with a 75% share of total exports. Moreover, exports of household and sanitary articles of paper to Canada exceeded the volume sent to the second major destination, Mexico (22K tons), tenfold. The third position in this ranking was held by Germany (8.6K tons), with a 3% share.
From 2013 to 2024, the average annual growth rate of volume to Canada stood at -2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (-1.1% per year) and Germany (+4.0% per year).
In value terms, Canada ($700M) remains the key foreign market for household and sanitary articles of paper exports from the United States, comprising 75% of total exports. The second position in the ranking was taken by Mexico ($71M), with a 7.7% share of total exports. It was followed by Japan, with a 3.3% share.
From 2013 to 2024, the average annual rate of growth in terms of value to Canada was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+1.0% per year) and Japan (-3.6% per year).
Export Prices By Country
The average export price for household and sanitary articles of paper stood at $3,285 per ton in 2024, increasing by 2.7% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +1.9%. The growth pace was the most rapid in 2023 an increase of 13% against the previous year. Over the period under review, the average export prices attained the maximum in 2024 and is expected to retain growth in the immediate term.
Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Japan ($4,104 per ton), while the average price for exports to the Dominican Republic ($2,122 per ton) was amongst the lowest.
From 2013 to 2024, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+3.0%), while the prices for the other major destinations experienced more modest paces of growth.
Source: IndexBox Market Intelligence Platform
